knowzies-logo
PortfolioMenu

Is Mobile Learning a New Way to Educate Your Customers?

How do you purchase a product? Is it the old ‘Eeny, meeny, miny, moe’ way? Or a process that involves studying the products, comparing the specs, price etc. and then coming to a decision? The latter right? Unless one has to choose between different colored pencils. Customers have changed, their approach towards purchase too.

Be it a small investment or a large one, customers prefer to make informed choices and the responsibility now falls on service providers and sellers to explain the benefits of the product and market it well. However, the customers are not really looking for a complete product/service brochure. What they require is a comprehensive answer to their queries. This is where the product sales/marketing material must differ from eLearning content. And considering the infiltration of smartphones in daily lives, the customer is more likely to use a mobile device for initial searches and understanding. This makes mobile learning the preferred way to educate customers. Here are some of the most prevalent ways of using mobile learning.

Mobile Apps

Talk about mobiles and we know there’s an app for everything, so why not use this to educate the customers? Mobile apps are perfect for announcing new product launches, new offers, latest updates or patches. Theses can also be used to share tips about using the existing products, and allows the company to stay in touch with the customers.

Web Pages

Mobile phones have browsers and most websites these days opt for a flexible mobile-friendly framework. This makes it easier for clients to explore the website, product listing etc. Landing pages are great places to share timely information, FAQs (Frequently Asked Questions)act as a knowledge base, and additional links can point the customers to relevant information.

Videos

Mobiles and short-videos go hand in hand and can be effectively used to train the customers too. From simple explainer videos, to small video clips (microlearning), live demonstrations etc. Videos can be great tools for educating the customers about the productfeatures, its advantages, the process of handling and any precautionary measures that need to be taken care of.

AR and VR Apps

While videos and apps do their part, AR, VR integration take it a level further. The customers can just point the mobiles at certain parts or the box for getting the assembly instructions, or identifying parts, and even running a quick diagnostic. The Ikea Augmented Reality App is one such example.

Social Media

Facebook, Twitter, Instagram, Pinterest and more these days learning, marketing everything happens through social media and micro-blogging sites. From establishing mutual trust to creating a long-term relationship, social media can assist in doing it. While Twitter is a good channel for promotions and scouting sales opportunities, LinkedIn helps in building a social network and identifying potential customers and key stakeholders in the industry. Other social media sites do their part in engaging with the customers, showcasing the product, highlighting the key specifications, sharing product demo videos, and gathering product reviews and feedbacks too.

Apart from this the use of Mobile Learning to educate the customers makes it easier to update the content, maintain the engagement or keep the relation alive, provide anywhere-anytime, 24X7 access and support, utilize analytics to identify both preferences and push the required content.

Mobile Learning is truly omnipotent and its use in customer training and sustenance of business just another the latest application. How do you use mobile learning in your organization? We would like to hear from you. Just leave a comment below.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe With Us

Recent Posts
June 4, 2021
Microlearning for Banking and Finance

During the last few years, the top 5 sectors with highest number of employment have been banks, IT, mining, healthcare and textiles. According to Statista, “in 2017, the total number of people employed in financial services sector in the UK amounted to over 1.13 million.” There’s nothing wrong in stating that banking and finance sectors […]

Read More
May 5, 2021
The Importance of Training Evaluation

What is the Importance of Training Evaluation? Why Evaluate Training? Read more to find out why it is important to evaluate every training.

Read More
July 2, 2020
Why Microlearning And Mobile Learning Is an Essential Combination For L&D

In a modern world driven by app-based technologies and workplace applications, mobile is an essential device. A Deloitte report states that “consumers today check their

Read More
Recent Case Studies
December 19, 2020
Only Assessment Skill Assessment App

Knowzies Team developed a solution that consisted of a responsive web application with admin and user functionality. The admin can create assessments and assign those to users based on time and date. There are 6 different types of questions that can be created or bulk uploaded by the admin. This is a highly scalable architecture and is built to handle the load of as much as more than 5000 concurrent users. It had 4 types of users viz super admin, evaluator, and user.

Read More
December 17, 2020
On the cloud.io: SAAS Software Review Platform

Knowzies team offered a solution that consisted of a responsive web application that is available in 4 different languages- English, Spanish, Italian, and French. The main portal offered an excellent search facility to search the required product based on category, feature, pricing, country, etc. It also showed the latest trends in the industry and top 3 products based on the user’s reviews. It had 5 different types of modules like Main Page, Categories (further split into subcategories), market analysis and trends, and some useful resources.

Read More
December 14, 2020
Compliance Training App

Knowzies team created a solution that consisted of a responsive web application with multi-portal functionality. The main portal was integrated with the client’s website. An iOS, as well as an Android mobile app, is also part of the solution. It had 4 types of users viz super admin, master admin, sub-admin, and learner. Knowzies team adopted SCRUM methodology for managing this solution which was built across 8 sprints.

Read More
Knowzies Technology Solutions 
#5, Third Floor Trident Apartment,
Bavdhan, Pune, India
Email: info@knowzies.com

© 2021
 All Rights Reserved
Privacy PolicySitemap
envelopecrossarrow-up linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram