Have you downloaded an app recently? If yes, you have already experienced the effect of introductory video that explains the step by step functioning of the app often guiding us through the process. While it might seem like a burden to the tech-geeks, it is really a blessing for a layman and for anyone new to the app.
Online videos have already garnered a great amount of popularity and stats too clearly indicate that today videos account for over 70% of the consumer internet traffic.
That being said, what do explainer videos really do?
Most popularly explainer videos are used by product based companies to explain what its product or service does and why people ought to buy it. Essentially the crux is to break down the whole functionality of the product into easily acceptable explanations, to make the consumer aware about its benefits and help them in using the product with ease. This very aspect is highly promising to corporate training. Also these videos are used for the reinforcement of the training which may have happened earlier and brush up some of the key concepts.
Imagine the scenario where a new product-software or instrument is purchased by an organization. What usually follows is a mayhem of allocating training schedules, finding training rooms, resource availability so on and so forth. Sorting through all that, and then finally scheduling the training, then providing re-training for those who miss it are aspects that make it time consuming and costly too. Explainer video is the sure shot way to get around such setbacks. All we need is a well scripted explainer video, that takes into consideration all the aspects to be covered during the initial training. This not only works for learners who have issues with scheduling training during normal working hours, but also comes in handy for out-of-office employees, and for those working from their homes or from the remote site locations.
Explainer Videos can greatly influence training. How so?
Strong Visual Recall
Firstly, videos are engaging. Information can be rendered in different ways but as researchers point out, “if a picture paints 1,000 words then one minute of video is worth 1.8 million.” Explainer videos using animation, and voice over can give the learners a clearer picture that too in 3D if need be. With a strong storyboard, even the most complex concepts can be explained in the most simplistic manner with supportive visuals to make learning easier.
Quoting directly from, The Impact of Facebook Timeline for Brands [Study], “Visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, visual content - photos and videos - saw a 65% increase in engagement.”
Secondly, the retention level is essentially higher when explainer videos are used for training. Mostly because the concept becomes more interesting and the visual elements help in increasing the level of understanding. Researchers have discovered that, “Sixty-five percent of the population are visual learners. They use images, pictures, colors, and other visual media to organize and learn information.”
Explainer videos can be anywhere from 30-90 seconds long, but as the popular though goes, ‘keep it short and simple’. When used properly, explainer videos can help in delivering the learning content effectively by adding impact and interest. The Khan Academy, BYJU'S Learning App etc. have greatly impacted the eLearning world for K12 education by effectively using the power of creatively designed explainer videos. But if designed and used incorrectly, it can end up confusing the learners.
So, always plan, analyze and storyboard carefully before creating explainer videos for training. In our opinion the explainer videos have always been the strongest tool for delivering/reinforcing the training programmes and we have been fortunate enough that we got a chance to work with many such clients in creating some amazing explainer videos. In case you need assistance, you know where to find us. Our expert team of consultants will ensure they help you in getting best of the experience for explainer videos.
Image Credit - https://vimeo.com/158167176
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