According to the Mobile Statistics Report, 2014-2018 by The Radicati Group, Inc, "By the end of 2018, the number of worldwide mobile users is expected to increase to over 6.2 billion. Roughly 84% of the world population will be using mobile technology by year-end 2018. Mobile devices in use, including both phones and tablets, is estimated to grow from over 7.7 billion in 2014 to over 12.1 billion by 2018." Quite some numbers, isn't it?
The mobile boom is quite evident, and so is its prevalent use in different sectors of life. From basic searches to complex virtual machine interactions mobiles have now evolved to handle them all. eLearning providers and organizations too have experienced the change it brings to delivering learning, and have now started to advocate the use of mobile learning strongly. As in the case of eLearning, mobile learning too can either be custom developed or developed using rapid authoring tools. In our earlier posts we have discussed about some of the Key Considerations While Creating Mobile Learning and also about the primary steps of Creating Mobile Learning using Authoring Tools.
Custom Mobile Learning is usually the best way to create unique learning experiences that are organization specific, but before getting started it is always good to know what benefits it offers. So, without further ado, here are 7 benefits of Custom Mobile Learning for Enterprise Users.
1. Flexibility & Freedom
Custom Mobile Learning gives learners access to learning at the point of need and makes it truly anywhere, anytime learning. The learners can freely adjust the learning time according to their schedules, without having to adhere to fixed time tables or fixed devices for that matter.
2. Instant Access & Global Impact
There was a time when 'Learning at your fingertips' was just a phrase. Custom Mobile Learning makes it a reality. Mobile is the device most of us tend to keep handy at most times, which is why it is the best device to deliver instant learning. Mobile learning also makes learning more widespread as it can be delivered across the globe easily, making it a great option for organization with global operations.
3. Performance Support
As a continuation to the above-mentioned benefit, Mobile devices are the best performance support tools. Custom Mobile learning developed in HTML can be accessed on almost all mobile devices. Moreover, mobile devices can also render videos, handle complex interactions and with addition tracking features (latest being XAPI), can also help in analyzing the learning patterns. Custom Mobile learning can be created as both independent standalone courses or as supporting modules to courses delivered on desktops/laptops.
4. Increased Interest
Mobile is a device of choice, which custom mobile learning is said to be more voluntary in comparison with eLearning in general. Mobile learning is designed keeping the short attention span and engagement aspects in consideration. A well-designed custom mobile learning can hence keep the learners engaged and ensure course completion too.
5. Higher Retention, Better Learning Curve
Custom Mobile Learning can also act as refresher courses, and are used to deliver short bursts of learning from time to time. Hence, Custom Mobile learning helps in better retention, and in turn improves the learning curve. Not just that, mobile learning is usually more self-driven process, which is why the learning instilled, is more permanent.
6. Social Learning
Mobile devices with their social interaction apps, can help in making learning more social and collaborative. Such learning in turn has greater impact and effectiveness. It is proven that social learning can be best delivered to millennial through mobile as they are grown up with mobile revolution.
7. Cost & Time Effective
Though the process of custom mobile development is a bit costly, the ROI is usually higher, due to the wider audience it caters to, the flexibility it offers to access anywhere, its effectiveness and most importantly the time it saves – learners utilize their downtimes for learning, without impacting the workflow/productivity.
This is bit a comprehensive list of benefits that Custom Mobile Learning offers. With the increasing proliferation of mobile devices, custom mobile learning tends to have a better deliverance in comparison to other modes. Even while creating multi device learning, it is mostly mobile first approach that is followed so as to cater to even the smallest device in the mix.
We are Custom Mobile Learning enthusiasts, and will keep sharing our insights from time to time. So, until next time keep reading.